With the mission of "making the world a festival," Mazrika will create a more free, more creative, and fulfilling work life in the world by combining the power of people and technology. Presently, Mazrika is developing and providing a cloud sales support tool "Senses" to face users at sales floors where there is an urgent need to eliminate personalization. Senses is an SFA / CRM that allows you to intuitively manage projects within a card format. From the accumulated information, AI analyzes sales success and failure cases and assists efficiently analyzing the when, who, what, and how. Using the characteristics of low data input load and analysis of individual strengths and weaknesses for each phase, it will be possible to approach sales team transformations. With this cultivating a culture of information accumulation and human resource development utilizing underlying data.